Getting Generation Z to see the benefits of a union.
Creo was commissioned by Unionen, Sweden’s largest trade union in the private sector, to create a film concept and deliver a motion media campaign with the aim to attract more students. The target group was new and active students but also students on their way into working life.
The main challenge was to get students to understand that a membership in Unionen also get benefits as a student. The challenge was also to get student members to stay being members after they got their diploma and started to work.
Sweden's largest group of friends
Together with Unionen's in-house agency, we developed the film concept – “Sweden’s largest group of friends”. The concept is based on that we, with a touch of humor, portray problematic situations, with high recognition for the target group, that Unionen offer the solution to. We have now produced six films based on that concept.
One of six films is released so far.
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