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Unionen Student 


Advertising campaign

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Getting Generation Z to see the benefits of a union.


Creo was commissioned by Unionen, Sweden’s largest trade union in the private sectorto create a film concept and deliver a motion media campaign with the aim to attract more students.  The target group was new and active students but also students on their way into working life. 


The main challenge was to get students to understand that a membership in Unionen also get benefits as a student. The challenge was also to get student members to stay being members after they got their diploma and started to work. 


Sweden's largest group of friends

Together with Unionen's in-house agency, we developed the film concept – “Sweden’s largest group of friends”. The concept is based on that we, with a touch of humor, portray problematic situations,  with high recognition for the target group, that Unionen offer the solution to.  We have now produced six films based on that concept.  


One of six films is released so far.  

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say hey

Birger Jarlsgatan 57B 113 56 Stockholm
08 617 29 00
Creo is a true motion media agency. Based in Sweden, working globally. We love helping our clients change hearts and minds - and to continually explore the full potential of motion media to connect, engage and inspire. From insights and strategy to concept development and production, we help you connect with your target groups. We specialise in film and motion graphics, interactive online events, live webcasts and online distribution solutions with our market leading platform Creo Media Manager. Our strategists, creators, technical experts and communicators are all passionate professionals. We know that the key to successful projects is being a real partner. Creo works with some seventy clients: listed and private companies as well as governmental organizations.