Skip to main contentSkip to navigationSkip to search
Logotype Get in touch
Logotype Get in touch
Lullabies - The Bedtime Project

Spotify

Campaign

  • undefined
Kids and toddlers who refuse to sleep - the daily struggle for any parent. What if there was a recipe for the ultimate lullaby?

In a unique experiment, we investigated the science of sound and sleep with the help of two of Sweden’s most loved artists, an internationally acclaimed music producer and a leading sleep expert. The result? A collection of lullabies featuring sleep-inducing songs - easy for any parent to sing along to. “Lullabies” was released on Spotify and Spotify Kids and the launch was supported with artist interviews, a broad press outreach, and a social media campaign.

The result?

The campaign got a national earned reach of over 16 million (Swedish population 10 million) in top-tier media. Some of the highlights were: 10 minutes interview in the biggest national morning TV show, one-pager interview in the biggest national newspaper, and 30 minutes interview in one of the biggest national radio stations with an overwhelmingly positive tone of voice.

say hey

Gävlegatan 12A 113 30 Stockholm
08 410 556 50
info@jungrelations.com
We specialize in irresistible creativity that pays off. Our affinity with channel dynamic solutions, contemporary culture, diversity, collaboration and our earned first-mindset is what unites us and brings long term advantage to our clients.
jungrelations.com