Porsche is centered around experiences – and this we extend into communication! To involve potential buyers and strategic target groups, we have developed a unique experience in social media. Using a special format on Facebook and Instagram we invite visitors to indulge into a specific model, including moving images, facts etc. All tied close to other parts of communication to create a holistic appearance.
A key feature in this format is that the users can stay on the platform (Facebook / Instagram), not needing to leave to an external web site.
These Porsche Instant Experiences have been a major part in all recent launches, from the new Porsche 911 to the electrified sportscar Porsche Taycan Sport Turismo.Using programmatic targeting we are effective and result-driven in every aspect. And the stats are amazing, breaking new records again and again for time spent with Porsche online.